Local Companies Join Forces to Combat Food Insecurity Ahead of Easter

A delivery of 5,400 Burnbrae Farms eggs and 250lbs of Maple Leaf ham arrives at Food Banks Mississauga ahead of Easter. The eggs and ham were delivered on March 18th, 2024 by Rima Rabba, Director of Marketing at Rabba Fine Foods, Connie Goodhall, Ontario Sales Manager at Burnbrae Farms, Charles Park, Sales Manager at Burnbrae Farms, Holly Nonis, National Communications Manager at Maple Leaf Foods and Stephen Carroll, Business Development Manager at Maple Leaf Foods.

As Easter draws near, Rabba Fine Foods has teamed up with Burnbrae Farms and Maple Leaf Foods in a concerted effort to address the pressing issue of food insecurity in Mississauga. Through Rabba’s esteemed Rabba Roots Community Giving program, the trio has delivered a substantial donation to Food Banks Mississauga, comprising 5,400 eggs and 250 lbs. of ham, aiming to support families in need during the holiday season.

Rima Rabba, co-leader of Rabba’s community giving program, emphasized the importance of community partnerships in their outreach efforts. “At Rabba Fine Foods, our commitment to serving our neighbors extends beyond our storefronts,” she stated. “We are privileged to collaborate with valued partners such as Burnbrae Farms and Maple Leaf Foods, who share our vision of making a positive impact in our communities.”

The long-standing collaboration between Rabba Fine Foods and Burnbrae Farms, dating back to 1986, has fostered an annual tradition known as the Easter Egg Drop. Margaret Hudson, President & CEO of Burnbrae Farms, highlighted the significance of this partnership, stating, “Partnering with Rabba for our annual Easter egg donation is an important tradition for us.”

Stephen Carroll, Customer Business Development Manager at Maple Leaf Foods, echoed these sentiments, expressing pride in joining forces with Rabba Fine Foods and Burnbrae Farms to amplify the impact of the Easter donation.

The donation comes at a critical time as Food Banks Mississauga reports a concerning increase in demand for their services. Linda Bruce, Food Procurement/Donations Specialist of Food Banks Mississauga, revealed that 35,538 individuals sought assistance last year, with a notable 10% rise in the number of children seeking aid compared to the previous year. Furthermore, projections indicate a staggering 63% increase in the number of neighbors in need by the end of May.

In response to these alarming trends, Rabba Fine Foods, Burnbrae Farms, and Maple Leaf Foods have stepped up to support Food Banks Mississauga and its network of over 65 agency members. Linda Bruce expressed gratitude for the donation, stating, “We are grateful to Rabba, Maple Leaf Foods, and Burnbrae Farms for their donation to support neighbors living with food insecurity in this time of growing need across Mississauga.”

The collaborative effort between these Ontario-based companies underscores the power of community partnerships in addressing local needs and highlights the importance of corporate social responsibility in tackling issues like food insecurity. As Easter approaches, their contribution serves as a beacon of hope for families facing hardships in Mississauga and reinforces the spirit of giving during the holiday season.

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