CHICAGO, Dec. 5, 2022 /PRNewswire/ — ‘Twas the night of BRACH’S Sweetness Swap and followers were “hooked,” Babs made a Gingerbread House while Macklemore cooked, an evening of sweet moments with traditions old and new, classic Candy Canes and new treats, too!
Last night, fans across the country tuned in to watch the holiday season’s sweetest multi-generational celeb duo kick off BRACH’S first-ever tradition exchange – “BRACH’S Sweetness Swap” – on Instagram Live, recreating one another’s favorite activities to make moments sweeter during the holidays using the staple of the season: BRACH’S Candy Canes.
Multi-platinum and diamond-selling, GRAMMY® award-winning artist and dad of three – Macklemore – got festive in the kitchen trying out Babs’ go-to Candy Cane Bark and Hot Cocoa recipe. The internet’s favorite holiday-loving grandma known for sharing motherly advice and life hacks – Barbara “Babs” Costello from Brunch with Babs – “spiced” up Macklemore’s Gingerbread House tradition. It was a star-studded spectacle sure to put anyone in the holiday spirit!
With this iconic pair of holiday aficionados marking the first official swap, America’s #1 candy cane brand** is now inviting fans nationwide to share their holiday traditions at BRACHS.com/SweetnessSwap in exchange for an activity shared by someone from another generation and a free* box of BRACH’S Peppermint Candy Canes (for the first 5,000 claimants). Submissions will be open from Dec. 5 – Dec. 16, and in exchange fans will receive e-cards from BRACH’S suggesting a new fan-submitted way to sweeten up their holidays beginning Dec. 19.
BRACH’S Sweetness Swap is an easy and meaningful way to make moments sweeter this season, bringing generations together to create new memories. The first-of-its-kind event was inspired by a recent BRACH’s nationwide survey*** which revealed that while 77% of Americans strongly believe in the importance of holiday traditions, younger generations are looking to try something new.
In the spirit of combining what has been beloved for decades with something brand-new, Babs from Brunch with Babs and Macklemore also revealed the release of BRACH’S latest, limited-edition holiday candy innovations during their Live. New to the BRACH’S holiday portfolio are three delicious and festive twists on traditional candies, available now for a limited time at grocery stores, drug stores and mass-market retailers nationwide:
- BRACH’S Holiday Heat Candy Canes: Warm up with BRACH’S Holiday Heat, sweet and spicy candy canes. Share little moments of joy with deliciously fruity candy canes with a hint of chili heat, in assorted boxes of Watermelon Chili, Pineapple Chili and Mango Chili flavors.
- BRACH’S Holiday Lights: Jelly candies shaped like holiday lights in refreshing lemon, blue raspberry, lime and cherry flavor-assorted bags. The stunningly bright flavors are a must-have this year for Gingerbread House decorating.
- BRACH’S Confetti Mint Stars: Creamy, mint-flavored white candy star drops with inclusions of red glitter, adding a festive touch to any baked good, like cookies, cakes or Gingerbread Houses.
“We’re excited to give families and friends new ways to make moments sweeter with BRACH’S by releasing our lineup of holiday candies with a twist and kicking off BRACH’S Sweetness Swap,” said Lauren Holtz Pezza, Director of Seasonal and BRACH’S Marketing at Ferrara Candy Company. “BRACH’S has been the delicious, risk-free go-to for holiday snacking, baking, decorating and gifting for generations, and we can’t wait to see the creative ways people of all ages come together and make occasions memorable this year using our new and classic treats.”