Master Kong Provides Personalized Instant Food Products to Chinese Winter Sports Athletes

Receiving ceremony of products customized for Chinese Winter Sports athletes

BEIJING , May 13, 2019 / PRNewswire / – Master Kong, China’s leading supplier of instant food and beverages, delivered its first batch of express instant noodles on May 10 at the Winter Sports Management Center. customized product for Chinese winter sports athletes, a stack of 1,000 days before the 2022 Winter Olympics, held in Beijing.

Ceremony of reception of customized products for Chinese winter sports athletes

The product meets the requirements of the 248 control indicators specified in the International Standards of the Prohibited List of the World Anti-Doping Code. It allows athletes to quickly replenish the energy and protein they need, revolutionizing the instant nutrition provided to Chinese athletes.

Express, personalized instant noodles for Chinese winter sports athletes

In order for the Beijing 2022 Olympic Winter Games to be “snow-white”, the Chinese General Authority for Sport has committed to respect the ecological principles of hosting this event and to adopt a zero-tolerance attitude towards doping, in order to mark its clear and lasting opposition to the use of stimulants.

Following a rigorous selection process, Master Kong has been designated by the China General Sports Authority’s Winter Sports Management Center as an exclusive cooperation partner in the field of sports and instant nutritious diets for the period 2019-2022, to provide instant food to national teams for ice and snow sports training.

It should be noted that the Chinese General Sports Authority attaches great importance to improving the standards of diet and food safety of sports teams, increases the number of doping controls and supervises them more strictly, as a result of greater accountability in this area.

In addition, if Chinese winter sports athletes are preparing for intensive physical training based on sporting events, the Winter Sports Management Center strives to meet their nutritional requirements. Over the past year, the Center conducted regular training monitoring, implemented a comprehensive rehabilitation service system for national teams, and designed an integrated system of cloud nutrition services.

Master Kong is the trademark of Tingyi (Cayman Islands) Holding Corporation, specializing in the production and distribution of noodles, beverages and instant food products. Its three main business segments gained leading market shares in the Chinese agri-food sector. 


SOURCE Master Kong

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