Mississauga Celebrates Tourism Week 2023

From April 24 – 30, Tourism Mississauga and the City of Mississauga are recognizing Tourism Week. The City is joining the Tourism Industry Association of Canada (TIAC) in recognizing the importance of tourism to our nation’s economic growth by encouraging Mississauga residents and visitors to support local tourism businesses across the city.

“After more than two very difficult years, the rebuilding of Mississauga’s tourism industry is underway, and we can all help our local businesses as they continue to recover,” said Mayor Bonnie Crombie. “Tourism is vital to our city and our country – not only for its capacity to generate huge economic activity, but also for showcasing Canada’s values as a nation: resilience, peace, tolerance, and inclusivity. With over 1,800 restaurants representing food from more than 150 countries, as well as many charming local shops and businesses and wonderful welcoming people, Mississauga truly has something for everyone. I encourage residents and visitors to explore everything Mississauga has to offer as we help our local businesses thrive again.”

These are some great ways to take part in Tourism Week:

• Support a local restaurant
• Check out a new attraction in Mississauga
• Purchase tickets to an upcoming event or festival
• Sign up for Tourism Mississauga’s Sauga Savings Pass to access exclusive offers and tourism deals across the city
• Follow @VisitMississauga on social for more ideas of things to do with friends and family who are visiting

Businesses can also show their support for Tourism Week 2023:

• Light it Up Green on April 25, 2023 and share a picture using the hashtags #GreenMeansGo #TourismWeekCanada2023 #VisitMississauga
• Change your business profile pic to the TIAC logo
• Share a Tourism Week message and video on social #TourismWeekCanada2023
• Sign up for the Tourism Mississauga Business Newsletter, to stay up-to-date on the latest tourism news and programs happening in Mississauga

“There is no better time to visit Mississauga or plan a fun staycation in our exciting city,” said Sam Kohli, Chair, Tourism Mississauga.  “With so many beautiful spots, great attractions and a variety of fabulous restaurants with delicious food, now’s the time to check out all we have to offer.”

The City will light the Civic Centre Clock Tower green on April 25 to mark Tourism Week. Community partners including the Greater Toronto Airports Authority, Malton Business Improvement Association (BIA), the Port Credit BIA and the Port Credit Lighthouse will also show their support for Tourism Week by Lighting Up Green.

“This year’s theme for Tourism Week, CANADA: Powered by Tourism,  was chosen to recognize the fundamental economic and sociocultural importance of the tourism sector in Canadian communities from coast to coast to coast,” said Victoria Clarke, Chief Executive Officer, Tourism Mississauga.  “Prior to COVID-19, tourism was responsible for nearly 1 in 10 jobs and $105 billion in annual spending in Canada, and was a leading economic driver in Mississauga. We’re excited to be fully open to welcome residents and visitors back to enjoy all of the great things our city has to offer. We hope you’ll join us in rediscovering Mississauga!”

For more information about Tourism Mississauga, check out visitmississauga.ca or follow @VisitMississauga on social for more tourism recommendations, contests and upcoming events.

Fast Facts about Tourism in Canada and Mississauga:

• #DYK Pearson International Airport, located in Mississauga, is Canada’s largest and busiest airport. In 2022, Pearson welcomed over 35.6 million visitors, up 180 per cent from 2021.
• #DYK Mississauga is the seventh largest city in Canada, and the third largest in Ontario.
• #DYK Square One Shopping Centre is the largest shopping mall in the province, with over 330 restaurants and retailers. This year Square One celebrates its 50th anniversary in October 2023.
• #DYK Mississauga’s Celebration Square is home to more than 42 annual events and festivals that attract more than 500,000 visitors each year, and has welcomed over 6.6 million people since opening in 2011.
• #DYK that 13 of the annual events held at Celebration Square draw more than 10,000 attendees per event.
• #DYK that in 2022, Mississauga hosted 17 sporting events that brought $22.5 million to the city.
• #DYK Tourism businesses in Mississauga recently received $900,000 from the Federal government’s Tourism Relief Fund to make business improvements towards enhancing the visitor experience and services in Mississauga.
• #DYK Tourism Mississauga is the official Destination Marketing Organization (DMO) for the City of Mississauga, and is one of the newest DMOs in Canada.
• #DYK that events and attractions like Illumi Mississauga, World of Barbie exhibit and Night Market TO welcomed a combined attendance of over 500,000 spectators and event goers.

SOURCE City of Mississauga