Holographic Santa to be Permanent Fixture at Pearson Airport

Paradies Lagardère and ARHT Media Inc. expand their groundbreaking collaboration to Toronto Pearson International Airport, following the success at Charlotte Douglass International Airport. This holiday season, Pearson Airport introduces a permanent holographic Santa Claus, offering an interactive and festive experience for travelers, showcasing Paradies Lagardère's latest product offerings, and featuring an interactive holiday kiosk with exclusive discounts. This innovative partnership aims to revolutionize the travel retail experience, providing a seamless and engaging shopping journey for airport passengers.

TORONTO, (GLOBE NEWSWIRE) — ARHT Media Inc. (“ARHT” or “the Company”) (TSXV: ART), (OTCQB: ARHTF) the global leader in the development, production, and distribution of high-quality, low latency hologram and digital content, and Paradies Lagardère, an award-winning airport retailer and restaurateur, have expanded their previously announced collaboration and are set to transform the travel retail experience at Toronto Pearson International Airport.

This initiative comes after the successful implementation at Charlotte Douglas International Airport and marks a significant step in enhancing the airport experience.

This holiday season, Pearson International Airport will be enlivened with a holographic Santa Claus, courtesy of this expanded partnership. This engaging and interactive feature is set to bring festive joy to travelers, transforming their airport experience into something truly memorable. The holographic Santa Claus is designed not only to entertain but also to serve as an interactive guide for travelers. It will introduce them to the latest product offerings at Paradies Lagardère stores, including iStore, Sweet Maple Market, Discover Canada, and Lolë. Alongside this captivating holographic display, travelers will also find an interactive holiday kiosk. This kiosk will provide detailed information about the newest products and promotions at Paradies Lagardère and will feature a QR code that travelers can scan to receive exclusive in-store discounts.

The holographic display will be a permanent fixture at the airport and will engage travelers with a rotating schedule of interactive seasonal, promotional, and informative content.

Khalil Lamrabet, Chief Commercial Officer, Greater Toronto Airports Authority, said, “We are thrilled to collaborate with Paradies Lagardère and ARHT Media Inc. to bring this innovative and engaging technology to Toronto Pearson just before the busy holiday season. At Toronto Pearson, we are always excited to improve the passenger experience and provide a better retail journey for everyone who passes through our airport.”

Larry O’Reilly, CEO of ARHT Media Inc., commented, “We are thrilled to see our holographic technology come to life at Pearson International Airport. Our goal is to revolutionize how people interact in public spaces, and this installation is a perfect example of that. By placing the hologram in a central location within the airport, we aim to reach more travelers and provide them with an unforgettable experience.”

Gregg Paradies, President and CEO of Paradies Lagardère, added, “Our partnership with ARHT Media Inc. continues to break new ground in the travel retail sector and we’re excited to bring this innovation to our great partners at Toronto Pearson International Airport. Complementing our award-winning retail stores, this hologram technology will enhance the overall traveler experience through entertaining engagement and sharing seasonal offerings from our great brand partners in Toronto.”

This collaboration represents a bold step toward the future of travel retail. Travelers can anticipate a shopping experience that is both seamless and engaging.

Stay tuned for the official of this groundbreaking collaboration as Paradies Lagardère and ARHT transform the travel retail industry.

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ARHT trades under the symbol “ART” on the TSX Venture Exchange.

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