Peroni Nastro Azzurro becomes the Official Beer sponsor of TIFF

House of Peroni Nastro Azzurro, Toronto, Canada | Rendering (CNW Group/Peroni Nastro Azzurro)

TORONTOAug. 30, 2022 /CNW/ – Peroni Nastro Azzurro, the world’s number one premium Italian beer brand, is proud to announce its partnership with the Toronto International Film Festival (TIFF). As the official beer sponsor of the Festival, this partnership is a testament to Peroni Nastro Azzurro’s commitment to supporting exceptional emerging talent, craftsmanship, and creativity while also bringing a taste of Italian passion and flair to Toronto.

To celebrate the launch of this exciting partnership with TIFF, Peroni Nastro Azzurro is bringing its global experiential platform – The House of Peroni Nastro Azzurro – to Toronto for the first time after some international rollouts in RomeLondonShanghai, and Taiwan. Peroni Nastro Azzurro will bring a taste of Italy to TIFF in the form of two properties: The House of Peroni Nastro Azzurro located in the heart of Festival Village and in the private Red Carpet Suite at Roy Thomson Hall.

House of Peroni Nastro Azzurro, Shanghai, China (CNW Group/Peroni Nastro Azzurro)

The House of Peroni Nastro Azzurro will pop up in TIFF’s beloved Festival Village, located in David Pecaut Square, an Italian-styled open-house where guests can enjoy the very best of Italian hospitality and snack on an exclusive menu curated by international celebrity chef David Rocco, paying tribute to the finest Italian cuisine. The House of Peroni Nastro Azzurro allows consumers to immerse themselves in the star-studded Festival whilst providing a unique and elevated opportunity to try the crisp and refreshing taste of Peroni Nastro Azzurro.

Throughout TIFF, The House of Peroni Nastro Azzurro also presents the Red Carpet Suite at Roy Thomson Hall. The House of Peroni Nastro Azzurro Red Carpet Suite will offer exclusive access to star gaze as talent exits the TIFF Red Carpet into the venue. Guests can enjoy a crisp Peroni Nastro Azzurro along with specially curated beer cocktails including Peroni Nastro Azzurro recipes and Peroni Nastro Azzurro 0.0% based alcohol-free infusions ahead of their premium film screening.

“The city of Toronto is buzzing with excitement as TIFF 2022 returns in full force and we are thrilled to announce Peroni Nastro Azzurro as the Official Beer of the TIFF,” says Keith Fawcett, GM of Asahi Canada. “We are also delighted to bring The House of Peroni Nastro Azzurro to Festival Village for the first time. Festival-goers will be able to immerse themselves in the moment and have a  unique opportunity to try the refreshing Italian taste of Peroni Nastro Azzurro.”

“Peroni Nastro Azzurro shares TIFF’s passion for creativity, craftsmanship and delivering exceptional moments to global audiences,” states Elisabeth Burks, Vice President, Partnerships at TIFF. “We are proud to welcome Peroni Nastro Azzurro as our Official Beer Partner and to welcome The House of Peroni Nastro Azzurro to Festival Village. The brand is known for its sophistication and exuberance and its iconic style will be on full display at TIFF Bell Lightbox year-round and at Festival. We look forward to our audiences experiencing the sights, sounds and tastes of authentic Italian culture at TIFF 2022 and beyond.”

Peroni Nastro Azzurro’s brand promise of a Taste That’s Full of Life comes to fruition through their partnership with TIFF – Toronto’s star-studded film festival.

Guests attending the House of Peroni Nastro Azzurro on David Pecaut Square will need to be 19+ years old, with photo identification, to gain entry to the activation.

The House of Peroni Nastro Azzurro:
 David Pecaut Square, 215 King St W, Toronto, ON M5V 3G2


  • Thursday, September 8, from 6pm to 10pm
  • Friday, September 9, from 12pm to 10pm
  • Saturday, September 10, from 11am to 10pm
  • Sunday, September 11, from 11am to 10pm
  • Monday, September 12 – Friday, September 16 from 4pm to 10pm
  • Saturday, September 17, from 11am to 10pm

*Hours subject to change pending red carpet activity

SOURCE Peroni Nastro Azzurro

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