Playground Announces Christina Aguilera as Co-Founder and Chief Brand Advisor

New sexual wellness brand partners with Aguilera to champion sex positive views around women's health, wellness and pleasure through FDA approved intimacy products

Photo Credit: Eva Schwank; Playground Co-Founder and Chief Brand Advisor Christina Aguilera, Co-Founder and Chief Executive Officer Catherine Magee, and Co-Founder and Chief Product Officer Sandy Vukovic

SAN FRANCISCOMarch 28, 2023 /PRNewswire/ — Today, Playground announces Grammy Award-winning singer-songwriter and entrepreneur, Christina Aguilera, as Co-Founder and Chief Brand Advisor. Playground is a sexual wellness brand for the new generation that makes innovative, good-for-you intimacy products that improve women’s sexual pleasure and health. Aguilera has always used her voice to shift the narrative around female sexuality, and in her role with Playground she will further champion the brand’s mission to create an open dialogue around sexual wellness while keeping the female perspective at the forefront through safe intimacy products intentionally formulated with women in mind. Aguilera will be working alongside Playground Co-Founder and CEO, Catherine Magee as well as Co-Founder and Chief Product Officer, Sandy Vukovic, to shed stigma and improve sexual wellness for all through ground-breaking intimacy products.

Playground champions every woman to think of sexual wellness as an essential part of her everyday wellness. Six out of ten women struggle with arousal issues and sexual discomfort1; but as women invest more intentionally in their sexual experiences, they’ll see improvement in mood, health and their intimate relationships.

“I continue to encourage women to feel empowered while owning every aspect of themselves, and to treat sexual wellness as part of a regular self-care routine,” says Playground Co-Founder and Chief Brand Advisor, Christina Aguilera. “The category has largely been driven by a male dominated business model, with few products designed from inception for female specific sexual pleasure and health needs. I’m thrilled to be part of a woman-owned business, and building a brand where women can recognize Playground as a product that is speaking to them with an informed perspective.”

“What’s been missing in the overall health and wellness conversation is the role of sexual health. Christina is the perfect voice to champion female sexuality,” says Co-Founder and CEO, Catherine Magee. “She has always proudly embraced her sexuality and has been unafraid to share it with her fans through her music or her own voice. As Playground’s Chief Brand Advisor and Co-Founder, Christina has the platform to empower women to fully prioritize their sexual wellness.”

The brand continues to pioneer the growing sexual wellness category as the first and only FDA-approved2 personal lubricant with four unique ingredients (fermented bamboo extract, Ashwagandha, Horny Goat Weed and Black Cohosh) to address women’s larger sexual pleasure needs. As the only lubricant brand with 510K clearance to use PCR and recycled materials for its primary packaging, Playground has the most sustainable packaging in the personal lubricant market with the bottle using 50% PCR and 100% recyclable packaging.

Playground believes every woman deserves to love her intimate products just as much as her favorite beauty products. Most competitive brands use ingredients you wouldn’t necessarily put on your face, much less your most absorbent, delicate parts. While others focus purely on lubrication, Playground products hydrate, soothe and spark the libido with plant-based ingredients that are clean, vegan and free of harmful ingredients – it’s like premium skincare for the vagina. Playground aims to democratize access to high quality sexual wellness products with their debut collection of personal lubricants starting at $25. Featuring four unique experiences, love sesh, after hours, mini escape, and date night, Playground gives women better vagina-healthy pleasure essentials. Playground is now available on and select retailers.

SOURCE Playground

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