TORONTO, /CNW/ – Henry Rose, the genderless fine fragrance brand founded by Michelle Pfeiffer has officially landed in Canada. Launching exclusively at all Sephora stores nationwide and online, Henry Rose is the retailer’s newest clean fragrance offering. The launch is an exciting milestone for the retailer and brand, marking the first time Canadians will have the chance to discover the brand’s assortment of fully transparent fine fragrances.
Henry Rose sets a new precedent in fine fragrance by disclosing 100% of its ingredients, empowering customers to make informed choices. In partnering with Henry Rose, Sephora Canada is continuing its commitment to bringing the best in clean beauty to consumers who value ingredient transparency and safety.
“It’s no secret that 2024 is poised to be the year of niche fragrance, with consumers looking for new, innovative, and unexpected brands and products to build their fragrance wardrobe,” says Jane Nugent, SVP, Merchandising, Sephora Canada. “Henry Rose delivers, from its thoughtful ingredients, to its unique, genderless scents, wrapped in luxury. We were inspired by Michelle’s vision and passion for fragrance and know Henry Rose will resonate with our scent obsessed Sephora Canada clients.”
“We have always been intentional about the brand’s plans for expansion, and I am thrilled to be launching in Canada exclusively with Sephora. After launching with Sephora in the US last year and expanding to over 500 stores stateside this month, our partnership with Sephora Canada is a natural evolution as we aim to reach a growing audience of mindful consumers.”
Henry Rose was created based on the strictest and most comprehensive health, safety and environmental standards set forth by two industry-leading non-profit organizations, the Environmental Working Group (EWG) and Cradle to Cradle (C2C) Products Innovation Institute. It is the first and only fine fragrance to receive both distinctions of EWG Verified® and Cradle to Cradle Ceritfied™.
Canadians are now able to shop Henry Rose on Sephora.ca, the Sephora App and in all Sephora Canada locations across the country. For more information about the arrival of Henry Rose at Sephora Canada, please visit sephora.ca
SOURCE Sephora
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