TORONTO, March 21, 2022 /CNW/ – Our first primer was born in 1996 at Smashbox Studios, a place with creativity at its heart. A place where artists come together to dream, create, experiment, and make magic happen.
As the years passed, we kept experimenting and asking ourselves what more could our primer do? Yes, it helps makeup look better and last longer but what if our primer could do more?
Enter our four new Photo Finish Silkscreen Primers which help not only perfect your makeup but help defend your skin. And who better to tell the story then 6 Inspiring Canadian creatives who embody the product’s ethos in their own creative way.
“We had the opportunity to work with a talented group of Canadian story-tellers who are innovators in their chosen profession,” said Susy Brown, Marketing Director, GTM Brands at the Estee Lauder Companies. “Each of our stars had unique skincare concerns. We showcased the primers on clean skin with and without makeup to illustrate both the skincare and makeup benefits of each formula.”
“Infused with an innovative Silkscreen Complex, our new lineup of primers creates a breathable, silky barrier that perfects the canvas by smoothing and strengthening skin against damage from environmental aggressors like pollution and blue light, continues Brown”
The Canadian primer campaign will feature top local talent:
A prominent Canadian television personality and multimedia host/producer best known for her work on ETALK, CityTV, and “The Things Reality” YouTube channel, boasting 1.25+ million subscribers, where she interviews relevant and growing reality TV stars. Understanding the importance of giving back, Tanya is both a passionate animal advocate and champion for the arts, serving as an ambassador for the OSPCA and the Performing Arts In The Spotlight Fund, powered by Canada Helps. .
Kels’ is a Toronto-based DJ, influencer, and mother who is focused on empowering women in the industry. Kelsey has played in venues throughout North America and has most notably spun for the Toronto Raptors Jurassic Park during their NBA Championship in 2019.
Julie is a wife, mother of three and lifestyle blogger from Montreal. When she’s not jet-setting off to a new city or country for an event, she is cooking and hosting to spend time with family and friends.
Sarain is Anishinaabe from Batchawana First Nation. She is an activist, brand ambassador, artist, dancer, and storyteller. She is dedicated to amplifying the voices of the youth and her community and advocates for Indigenous representation
The co-founder of Canadian Curvies, Yolanda is a plus-sized model and body neutrality advocate. Her goal is to empower women and create equal representation in the industry. She featured in Nordstrom’s first-ever national Canadian marketing brand campaign celebrating the inclusive and welcoming spirit of Canadians through the lens of individuality and personal style.
Lucie, a Montreal Native wearing multiple hats, is at the head of two successful ventures; Girl Crush, a sustainable clothing company, and E-Influence, an online platform created to enhance marketing strategies. She also juggles her time between being a full-time content creator and a podcast host!
“Smashbox hopes to meet the versatile needs of the next generation,” said Davis Factor, Founder and SVP of Global Creative at Smashbox Cosmetics. “Photo Finish Primer was born from the need for innovation – so we continue to innovate. Hybridization, skincare benefits – we’re helping people express who they are with or without makeup.”
“Art is only as strong as its canvas,” said Lori Taylor Davis, Global Pro Lead Artist at Smashbox Cosmetics. “To be ingredient conscious is one thing, but we must ask ourselves, is it skin deep? I know we sigh at the phrase ‘skinification of makeup,’ but it isn’t just jargon — it’s the path moving beauty forward.”
All four primers are infused with Silkscreen Complex that features a blend of ingredients—Antioxidants, Hyaluronic Acid, Probiotic Extract, Vitamins, and Algae—that help nourish, balance, and defend skin against damage from environmental aggressors like pollution and blue light.
Photo Finish Silkscreen Primers launch on Smashbox.ca, Sephora, Shoppers Drug Mart, TSC.ca in January 2022.
Primes to neutralize redness + defend skin
The anti-redness primer creates a breathable, lightweight barrier and it soothes stressed skin.
SKIN DEFENDED:
- Hyaluronic acid delivered instant hydration
- Algae calms & soothes
- Rose + mushroom reduce the look of skin irritation
MAKEUP PERFECTED:
- Green –toned primer instantly reduces redness with a satiny finish
- Smooths + blurs imperfections & pores visibility
- Helps makeup glide on + look better, longer.
Primes for a dewy look + defends skin.
With triple hyaluronic acid + niacinamide, this primer creates a breathable lightweight barrier and gives you super hydration.
SKIN DEFENDED:
- Triple HA & niacinamide deliver instant & 72-hour hydration
- Replenishes the skin’s moisture reservoir for a smooth, plump glow
MAKEUP PERFECTED:
- Light-weight primer leaves skin immediately radiant
- Smooths + blurs imperfections
- Helps makeup glide on + look better, longer.
Primes for a radiant look + defends skin.
This primer creates a breathable, lightweight barrier and it’s packed with Vitamin C + passion fruit.
SKIN DEFENDED:
- Hyaluronic acid hydrates & plumps skin for 48 hours
- Packed with Vitamin C
- Passion Fruit helps strengthen skin barrier
MAKEUP PERFECTED:
- Finely milled pearls help to instantly brighten & illuminate for glowy skin.
- Smooths + blurs imperfections
- Helps makeup glide on + look better, longer.
Primes for a matte look + defends skin.
This lightweight gel primer creates a breathable lightweight barrier and it contains witch hazel, salicylic acid + zinc.
SKIN DEFENDED:
- With witch hazel, salicylic acid, and zinc, this primer helps control oil to keep skin looking matte without drying it out.
MAKEUP PERFECTED:
- Shine-free look with a matte finish.
- Smooths + blurs imperfections & pore visibility
- Helps makeup glide on + look better, longer.
SOURCE Smashbox
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