– In addition to core male demo, Sportsnet delivers biggest female and millennial audiences amongst all Canadian specialty channels –
With the highs of hard-fought victories, the glory of crowning an underdog champion, and the excitement that comes from supporting a favourite team or player, Canadians are passionate about sports – and Sportsnet remains the destination of choice as the country’s #1 specialty network for the third year running. Announced today as part of the annual Rogers Media Upfront, Sportsnet is not only #1 overall, but is also #1 for male, female and millennial audiences in all core demographics.
“Sports unites us as a country and Sportsnet is proud to provide the best experience for fans. Being the #1 Canadian specialty network speaks directly to the passion that Canadians have for sports and the quality of content that we deliver,” said Scott Moore, President, Sportsnet & NHL Properties, Rogers Media. “Sports brings Canadians together. It transcends gender, age and ethnicity to provide the biggest, most valuable audiences in Canada across all platforms.”
Since 2015, Sportsnet has had the largest share and average minute audience of any Canadian specialty network.
For female viewership, Sportsnet has the largest share and average minute audience in 2017 to-date in the key demos, including channels that traditionally skew towards female audiences.
The trend follows suit when it comes to the coveted A18-34 millennial demographic, where for the third consecutive year, Sportsnet has delivered the largest average minute audience and share.
Sportsnet also continues to attract the strongest average minute audience and share in all male demographics, including the most coveted males 25-54.
Sportsnet also provides a seamless viewing experience through its live streaming service, Sportsnet NOW, which has seen tremendous year-over-year growth. Sportsnet NOW unique visitors have increased by 123% versus this time last year, indicating the increasing demand for live sports content on-the-go on multiple mobile devices.