Survey Finds Time-Strapped Small Businesses Eager to Leverage New Technology From Home

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Nearly 90% of small business owners surveyed work from home to maintain work-life balance and their top-voted tasks to delegate to robots include social media management and marketing assistance

In celebration of National Small Business Week (April 30May 6, 2017) a survey issued by Endurance International Group (NASDAQ: EIGI) identified tools that small business owners want to employ to make the most of their limited time. The survey found that a majority of the small business owners surveyed work from home, and while it often gets a bad reputation, many respondents said they get their work done faster and don’t regularly multi-task on conference calls when working remotely.

“For many small business owners, working from home is part of their normal routine,” said Endurance CEO and Founder, Hari Ravichandran. “Whether this means a barking dog in the background during their conference call or a work-life balance that’s literally separated by one room, it’s clear that small businesses are using technology to adapt to the increasing demands on their time.”

Distractions While Working from Home
The majority of small business owners surveyed (89 percent) said they work from home. While 67 percent reported that they love being able to work from home, the many benefits of a flexible workplace don’t always come without distractions. As the internet saw recently in a viral video of a BBC journalist’s on-air interview disrupted by his children, time management and interruptions are some of the top challenges when working from home. When asked to name the biggest distraction when working remotely, respondents included:

  • 21% – Kids
  • 17% – Household chores
  • 12% – TV
  • 10% – Pets

Minimal Multi-Tasking at Home
On the opposite side of the spectrum, many respondents indicated that they feel more productive when working from home, and 54 percent responded that they don’t regularly multi-task while participating in conference calls. Those that did admit to multitasking responded that they are doing other work (33 percent) and even fewer are doing household chores like washing dishes, laundry and cooking (6 percent).

Tech Tools
Despite the emergence of Artificial Intelligence (AI) and the Internet of Things, 41 percent of small businesses surveyed indicated that social media tools have the most potential for growing their businesses. Another 20 percent said that mobile payment apps such as mobile wallets, Square and PayPal had the most potential to help them grow. Other responses included:

  • 11% – Big data and analytics reporting tools
  • 7% – Internet of Things (i.e., wearables, smart homes, connected cars)
  • 6% – Artificial Intelligence (i.e., chat bots, personal assistants)
  • 4% – On demand delivery services (i.e., Postmates, UberRUSH, delivery drones)
  • 4% – Cybersecurity solutions
  • 3% – Augmented or virtual reality
  • 1% – Blockchain technology

Social Media Tools
Navigating the social media world can be challenging for small businesses. When asked to select the social media channels that are or will be most relevant to their businesses, a majority of those surveyed (75 percent) selected Facebook, followed by LinkedIn (41 percent), Instagram (36 percent), Twitter (34 percent), Yelp (10 percent) and Snapchat (7 percent).

Robot Wish-List
Managing social media accounts is one of the many things on small business owners’ to-do lists. According to survey respondents, if they had an AI robot that they could delegate any task to, 46 percent selected management of their business social media accounts as the task they would delegate. The second most selected task (45 percent) was updating their website. Other selected responses included:

  • 41% – Handle marketing/advertising needs
  • 34% – Screen my calls and emails
  • 32% – Data entry
  • 31% – Generate invoices
  • 27% – Manage customer orders
  • 25% – Manage my calendar
  • 17% – Reorder supplies

To see additional small business survey results and view the survey infographic visit

The online survey was conducted from March 27, 2017 to April 4, 2017 and surveyed 5,970 small business owners, all of whom use Endurance’s web presence solutions.

Source: Endurance International Group|
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