Survey by Purex® Laundry Detergent Reveals 77 Per Cent Wash Their Hockey Equipment Once a Year or Less*

A Third Say They Never Wash It; Seven Per Cent Admit They Don’t Mind the Odour.

TORONTO, March 14, 2018 /CNW/ – To support the launch of its Purex® Odour Release detergent, Canada’s #1 selling value laundry detergent conducted a fun survey to find out how often Canadians really do (or don’t) wash their hockey equipment. The results are in — and they are surprising.

*The national survey which was conducted by Leger** reveals that, of those with hockey equipment: 36 per cent admitted to never washing their gear; 23 per cent said they wash their equipment less than once a year; 18 per cent reported washing their gear on an annual basis; and 23 per cent confirmed washing their equipment more than once a year.

Of those who said they never wash their hockey equipment, seven per cent of respondents said they didn’t mind living with the pungent odour often associated with hockey equipment; 25 per cent admitted they didn’t know they could wash their hockey gear; another 15 per cent thought it would be too difficult; and nine per cent did not realize they could use laundry detergent at home to wash their equipment.

“Families across the country will be happy to hear of this new solution from Purex® for washing hockey and other washable sports gear,” says Napaporn Slattery, Ph.D., Formulations Manager, Detergents at Henkel Corporation, the Germany-based company that creates and markets Purex® in North America. “Purex® Odour Release is the first branded value laundry detergent in Canada that boasts fragrance encapsulation with odour-elimination technology, which is ideal for hockey-obsessed Canadians because it helps fight tough odours.”

To further support the launch, Henkel will roll out its mobile Purex Odour-Free Hockey Shop at 10 stops in eight Ontario cities in March and April 2018. The shop, which demonstrates to consumers that they can easily and effectively wash their hockey gear, is giving out free used hockey equipment washed in Purex® Odour Release. Visit for more details.

TIPS FOR CLEANING HOCKEY EQUIPMENT: The Purex® brand suggests following these useful tips when washing hockey equipment: check hockey equipment labels for instructions first; remove any pieces of removable plastic and attach any Velcro® straps to their partner before washing; don’t over-fill your machine — divide gear into two or three loads; use a front-loading machine if possible, but if you have a top-loader, soak the gear for 15 minutes before washing to keep it from floating; don’t use bleach; and place the washed equipment on a rack to air-dry, including gloves (to avoid cracking in the leather).

Purex® Odour Release detergent is available in three convenient retail sizes: 1.47L (SRP $6.49); 2.03L (SRP $6.99) and 4.43L (SRP $13.99). Purex® Odour Release is available at most Canadian retailers, and is suitable for all machines, including high-efficiency (HE) machines.

**The Purex® survey was conducted by Leger in February 2018, and included a representative sample of 1,575 English and French-speaking Canadians, 18 years of age or older. Using data from Statistics Canada, results were weighted according to gender, age, region, mother tongue, education and presence of minor children in the household in order to ensure a representative sample of the entire population under review. Leger is a member of ESOMAR (European Society for Opinion and Market Research), the global association of opinion polls and marketing research professionals. As such, Leger is committed to applying the international ICC/ESOMAR code of Market, Opinion and Social Research and Data Analytics.

About Henkel in North America
Henkel operates across its three business units – Adhesive Technologies, Beauty Care and Laundry & Home Care – in North America. Its portfolio of well-known consumer and industrial brands includes Schwarzkopf® hair care, Dial® soaps, Right Guard® antiperspirants, professional hair care brand Sexy Hair®, Persil®, Purex® and all® laundry detergents, Snuggle® fabric softeners as well as Loctite®, Technomelt® and Bonderite® adhesives. North America is an important region for Henkel: With sales of around 5.8 billion US dollars (5.2 billion euros) in 2017, North America accounts for 26 per cent of the company’s global sales. Henkel employs more than 9,000 people across the U.S., Canada and Puerto Rico. For more information, please visit

About Henkel
Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2017, Henkel reported sales of 22.6 billion US dollars (20 billion euros) and adjusted operating profit of around 3.9 billion US dollars (3.5 billion euros). Combined sales of the respective top brands of the three business units – Loctite, Schwarzkopf and Persil – amounted to 7.2 billion US dollars (6.4 billion euros). Henkel employs more than 53,000 people globally – a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and rankings. Henkel’s preferred shares are listed in the German stock index DAX. For more information, please visit

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SOURCE Henkel Canada

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