TORONTO, July 28, 2021 (GLOBE NEWSWIRE) — The Redpath Waterfront Festival today announced its return to Toronto’s waterfront with a two week socially distanced trail, which will be rebranded as the Redpath Waterfront Trail, running from September 17 to October 3.
Spanning from Lower Sherbourne to Lower Spadina, the Redpath Waterfront Trail will include unique augmented reality (AR) stops, a mix of permanent, live, and public art installations, and several local promotions at waterfront businesses.
“After such a difficult time, we are very excited to bring this safe and unique trail to Toronto’s waterfront this September. We look forward to providing a fun experience that we hope will increase foot traffic and economic impact to this amazing area of our city,” says Lea Parrell, co-producer of the Redpath Waterfront Trail.
From walking on water to seeing whales swim in the sky, the augmented reality experiences, developed by award-winning, multidisciplinary studio FLOAT4, will showcase the past, present and future of Toronto’s waterfront. Participants can experience the AR stops through their mobile device by scanning a QR code at each location. To test out the process, visit www.TOwaterfronttrail.com.
- Travel to the past and see what the waterfront looked like in the 1920s
- Watch a live graffiti mural come to life from Anishinaabe artist Que Rock
- See what’s in store for the future of the waterfront at East Bayside
- Visit the Trail Visitor Centre in Queen’s Quay Terminal
- Walk on water and see where Toronto’s waterline used to be
- Local promotions include discounted food and drink and fitness classes
Visitors are encouraged to check the trail website for new locations and promotions that will be added weekly.
2021 trail partners include: Redpath Sugar, The Waterfront BIA, Tridel, Hines, First Capital, Queens Quay Terminal, Waterfront Toronto, the Westin Harbour Castle, porter and CTV.
SOURCE: Harmony Marketing