The Bay continues its digital transformation with Instacart collaboration to meet ‘get-it-now’ customer demand

photo of instacart app on a phone

(TORONTO, ON) September 15, 2022 — The Bay, Canada’s leading destination for life and style, is excited to partner with Instacart to bring its beauty and home assortment to Greater Toronto Area shoppers via the Instacart App. Available today, nearly 10,000 home and beauty products from The Bay will be accessible, from brands customers know and love. Beauty products comprise cosmetics, skin care, and beauty tools, including brands like Estee Lauder, Dyson, and Dior. Home products, from bedding and linens to kitchen essentials, are available from brands including GlucksteinHome, Breville, and Maxwell & Williams.

At launch, the assortment available through the Instacart App will serve customers across the GTA – from Oshawa in the East to Burlington in the West, and North up to Keswick, Ontario – with delivery available in as fast as an hour. The Bay Rewards members also have the ability to link their Rewards account to collect points on Instacart orders. Following the GTA launch, the company plans to expand to additional markets across the country.

“At The Bay, we are always thinking about the customer. Through this partnership, we are addressing an important ‘get-it-now’ need for our customers – whether it is a last minute gift or a must-have item for their home or beauty routine,” says Margot Johnson, Chief Business Officer, The Bay. “Initiatives like this are part of the continual innovation and new experiences The Bay is delivering to make it easy and convenient for customers to discover and get the products that reflect their life and style.”

To begin shopping The Bay for same-day delivery via Instacart, customers can visit or select The Bay storefront on the Instacart mobile app. For all orders, an Instacart shopper will pick and deliver the order within the customer’s chosen delivery time frame.


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