Toronto FC Kicks-off New Multi-Year Partnership with GE Appliances Canada

GE Appliances President, Mike McCrea and Toronto FC General Manager, Ali Curtis celebrate the announcement of a multi-year partnership between the brand and club. The deal, which takes affect today, will include a number of exciting activations and opportunities. (CNW Group/GE Appliances Canada)

TORONTOMay 15, 2019 /CNW/ – Today, Toronto FC unveiled their newest supporter, GE Appliances Canada, which has signed a multi-year partnership with the team and is the first-of-its-kind for the company. GE Appliances, a world leader in both kitchen and laundry appliances, is the club’s first-ever major appliance partner.

“We couldn’t be more excited to join the Toronto FC family,” said Mike McCrea, President of GE Appliances Canada. “Toronto FC fans have an unparalleled passion for, and dedication to their team. As a company that puts the same level of passion and dedication into all of our products, we’re thrilled to support the Reds this season and in the years to come.”

“GE Appliances Canada is now one of Toronto FC’s premium partners,” said Jeff Deline, Chief Revenue Officer at MLSE. “With this exciting announcement, our fans have much to look forward to that goes beyond the in-stadium experience, including GE Appliance’s involvement with Toronto FC Juniors and Toronto FC Academy, our youth development programs, which will showcase to fans the company’s commitment to growing the sport in Canada.”

The multi-year partnership, which begins on May 15, 2019, will start with in-stadium branding and signage at BMO Field, in-stadium activations and PR and digital media executions, and more exciting opportunities in the coming year.

About GE Appliances
GE Appliances Canada, a Mabe company, makes moments that matter for our owners through our passion for making great appliances and providing unparalleled services. Owners have more choices than ever before under the GE®, Haier, Café® and Monogram® brands. Our products include refrigerators, freezers, cooking products, dishwashers, washers, dryers and air conditioners. For more information, visit

SOURCE GE Appliances Canada

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