– adidas and Pharrell Williams launch ”
Silence SVP “, a campaign throughout the city of New Yorkthat celebrates the sport of tennis with a start-up inviting the local community to commit to change the deal –
– adidas and Pharrell Williams Announce Donation to NYC Parks to Rehabilitate Tennis Courts –
– adidas and Pharrell Williams partner with Horizons and Court16 not-for-profit organization to establish a children’s tennis scholarship –
NEW YORK , Aug. 28 / PRNewswire / – Yesterday, Adidas, Pharrell Williams , Stan Smith and tennis athletes sponsored by adidas Garbiñe Muguruza, Angelique Kerber , Sascha Zverev , Dominic Thiemand Jo-Wilfried Tsonga met in Frederick Johnson Community Court in Harlem, New York to organize a tennis internship with local youth organizations to kick off
Silence SVP , a campaign throughout New York City that inspires individuals to commit themselves to change the situation. During the event, Pharrell Williamshas delivered a manifesto that invites New Yorkers to join him in putting into action throughout the city encouraging everyone to be heard and to say loudly by inspiring change through love.
Inspired by watching tennis from a different perspective and by how sports can serve as a vehicle for positivity and change, together adidas and Pharrell Williams announced a community program that includes the rehabilitation of a court of New York City tennis thanks to a donation to NYC parks and children’s tennis grants in partnership with Court16 and Horizons. True to the spirit of Pharrell Williams, his ethos and adidas’ commitment to change life through sport, the ambition of community programming is to provide a platform for the New York City community and empower youth .
At the Pharrell Williams Manifesto on August 28, adidas will give New York City , its community and special guests a platform to make their voices heard and to inspire everyone to inspire change through love. The Chair Referees become symbolic icons of the
Quiet Please campaign and serve as physical steps throughout the city so that people can express themselves and express their love. By creating a social sensation throughout the city, ten chair arbitrators will be stationed in the following locations: Columbus Circle, The Apollo Theater, The New York Public Library, Herald Square, Flatiron, Union Square, Astor Place, Christopher Street at Gay Street, Petrosino Square and Atlantic Terminal.
As a longtime collaborator of adidas, Pharrell Williams has put his stamp on tennis. Inspired by the great tennis legends of the past, Pharrell Williams developed his first performance collection with adidas. Garbiñe Muguruza, Angelique Kerber , Sascha Zverev , Dominic Thiem and Jo-Wilfried Tsonga all wear the adidas Tennis Collection by Pharrell Williams in their upcoming tennis matches in New York City. The first-class collection will be available at the flagships of adidas and Billionaire Boys Club, on adidas.com and at some retailers worldwide, on August 31st.
“Each tennis game begins with the same two words:” Silence please. ”
But change can make noise and love can transform everything.
Outside the court, we will make ourselves heard as hard as we can.
If you see the potential to do good, tell it loud and clear.
Together, we can change the situation for the better. ”
– Pharrell Williams
Special guests for the chair umpire will be revealed on Sunday 27. Please stay tuned to @adidasNYC.
About adidas Tennis
Adidas Tennis is represented by the best players, such as Simona Halep, Angelique Kerber , Garbiñe Muguruza, Kristina Mladenovic , Caroline Wozniacki , Tomas Berdych , Lucas Pouille , Dominic Thiem , Jo-Wilfried Tsonga, Sascha Zverev and Novak Djokovic . For more information about adidas Tennis, please visit www.adidas.com/tennis . For additional images, please visit our Media – Newsroom on news.adidas.com and follow us on Twitter or on Instagram @adidasTennis.