Body inclusive lingerie brand partners with Bebe Rexha on new campaign with content powered by Brut.
NEW YORK, June 8, 2021 /PRNewswire/ — Adore Me, the body inclusive womenswear brand, has partnered with global superstar and 2x Grammy-nominated artist Bebe Rexha to release the brand’s first-ever celebrity campaign and accompanying capsule collection. With this campaign, Adore Me and Bebe Rexha encourage women around the world to spread body positivity, promote inclusion in all aspects of life, and become conscious shoppers for the planet and themselves.
The Summer campaign was inspired by Bebe Rexha’s honest journey to body positivity. Bebe has always been powerful in delivering a message of both inclusivity and vulnerability through her music and voice. Similarly, Adore Me continues to be outspoken about inclusivity in the fashion industry while serving millions of customers with its inclusive lingerie that delivers all styles to all body types. With their common goal of making the world a more inclusive place, Adore Me and Bebe created a three-part capsule collection that celebrates confidence, encourages a strong alliance with the LGBTQ+ community, makes sustainable fashion attainable for all, and ensures that this will be a summer to remember.
In order to drive conversations around inclusivity, Adore Me teamed up with global social impact platform Brut. to create video content featuring Bebe Rexha and the campaign as a whole. Brut. is a social media first, video publisher that drives conversations for brands, artists, and talent partners from a different perspective — through a meaningful, values-driven lens that focuses on the topics that matter most to Millennials and Gen-Z audiences.
“I’m proud to work with Adore Me on this campaign because they love me for who I am, curves and all,” said Bebe Rexha. “As a woman who wasn’t the cookie-cutter pop-star, I hope to inspire women to love their bodies and feel beautiful at any size. I’ve always admired Adore Me’s dedication to making their customers feel more confident, comfortable and cute, so to be able to partner with the brand has been an incredible experience.”
“This campaign is all about the confidence and energy that Bebe Rexha brings to the world through her music, style and voice,” said Morgan Hermand-Waiche, Founder & CEO of Adore Me. “We’re thrilled to be partnering with Bebe for a moment like this as she’s complex, vulnerable, sexy, and unafraid to speak out — much like the Adore Me brand — which has made this partnership come about in a very authentic way.”
The Adore Me x Bebe Rexha capsule collection, starting at $49.95, will include bras and lingerie in a variety of colors and styles, with a number of items that are made from sustainable materials, with sizes ranging from 30A to 46DDD and XS to 4X. Additional styles including the Alyshia Pride Bra will be available at a later date — with 100% of net proceeds to benefit the Ali Forney Center, an NYC-based nonprofit organization with a mission to protect LGBTQ youths from the harms of homelessness and empower them with the tools needed to live independently.
The first capsule from the Adore Me x Bebe Rexha three-part capsule collection is available today, June 8th, exclusively at AdoreMe.com/bebe-rexha-lingerie.
SOURCE Adore Me
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