…lifestyle PR agency wins additional IABC/Toronto Ovation Awards for Media Relations, Publications and Social Media…
Award-winning Toronto public relations firm, Cowan & Company (C&C) has been named 2017 Boutique PR Agency of the Year by the Toronto chapter of the International Association of Business Communicators (IABC/Toronto). This is the fourth time that C&C has been awarded the Boutique/Small PR Agency of the Year Award, in addition to receiving the recognition in 2007, 2008 and 2014.
“We are exceptionally proud that the work of C&C’s small-but-mighty team continues to be recognized as the best in the business,” said Cathy Cowan, President and Founder of Cowan & Company. “We share this prestigious Boutique Agency of the Year Award with our clients. It’s a wonderful commendation of the innovative, results-driven media relations and influencer marketing campaigns we create together.”
C&C took home an additional three Ovation Awards; two for Excellence in media relations and publication development for its work with Jamieson Wellness, and a third awarded for Merit for its innovative social media collaboration with L’Oréal Paris.
C&C and Jamieson Wellness’ Digestive Care product launch campaign was honoured with an Ovation Award of Excellence in Media Relations and an Ovation Award of Excellence in Publications for the media kit brochure. The campaign was injected with a humourous “It Happens” approach to attract chuckles and attention and make media more comfortable to cover the delicate subject of digestive issues – even including a whoopee cushion in the media kit. After conducting a national health survey on behalf of Jamieson, the campaign leveraged a recognized global health day to increase awareness of these sensitive topics through targeted media interviews, TV media tour, and matte stories with media outlets across the country. The campaign generated 100+ media stories with an audience reach of 15+ million, contributing to Jamieson selling the highest volume of any other probiotic brand in both the stomach and the vitamin aisle in 2015.
C&C and L’Oréal Paris’ influencer marketing campaign designed to educate women about hyperpigmentation and its new Revitalift Bright Reveal skincare line, was awarded with an Ovation Award of Merit for Social Media. The huge success of the campaign was accomplished by engaging digital influencers through a multi-touchpoint educational platform of sponsored Instagram & Twitter posts, sponsored TV tour, Facebook Live sessions with a dermatologist, online contest on canadianliving.com, and YouTube product review videos. The campaign surpassed original goals, generating an Audience Reach of 10+ million and more than 150,000 engagements.