NELSON, Canada’s leading educational publisher, announced today the expansion of their learn-at-home series with a new multi-year deal with Disney Learning. The engaging line of consumer retail products will complement NELSON’s recent launch of their home learning portfolio. The collection blends NELSON’s trusted educational content taught in Canadian schools with beloved Disney characters, to create helpful resources for parents eager to extend classroom learning at home. The retail launch is the next step in NELSON’s strategy to provide quality learning content for the consumer market.
For over 100 years, NELSON resources have been developed with a deep understanding of children’s learning needs and the curriculum taught in Canadian classrooms. NELSON’s Disney Learning products will bridge the gap between the classroom and home learning, providing parents with trusted educational tools to boost their child’s confidence by reinforcing their understanding of critical concepts.
“With so many educational products available in the market, it’s hard for parents to know which brands to trust,” said Steve Brown, NELSON President and CEO. “Our collaboration with Disney Learning will provide parents with captivating content from two companies who are world-class leaders in children’s learning and entertainment. The product line also provides useful tools, like stickers and certificates for parents to motivate and empower their children outside of the classroom.”
“Disney stories resonate deeply with parents and children and the stories can be an impactful tool when used in educational products,” said Andrew Sugerman, Executive Vice President, Publishing and Digital Media at Disney Consumer Products and Interactive Media. “Collaborating with NELSON reinforces our belief that learning is a lifelong journey and highlights the importance of quality storytelling in that journey.”
Disney Learning, a global brand under Disney Publishing Worldwide, is making its introduction into the Canadian market through the product collaboration with NELSON. Developed specifically for the Canadian market and to support the Canadian curriculum, the co-branded product series reinforces shapes, letters, numbers and colours to support early learning, and reading, writing and math for older children. NELSON’s overall home learning portfolio, including the Disney Learning series, will continue to expand throughout 2017.
NELSON’s Disney Learning products are currently available for purchase at nelson.com/disneylearning and will soon be in select retail stores across Canada.
Leave a Reply