Planet Fitness unveils new apparel, available for a limited time only, with 100% of its sale profits* benefiting Pete & Thomas Foundation and SeekHer Foundation

Planet Fitness x Megan Thee Stallion

HAMPTON, N.H.,  /PRNewswire/ — Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, today announces its second drop of limited-edition, co-branded merch with Megan Thee Stallion – also known as ‘Mother Fitness.’ In support of women’s empowerment, ‘Thee Hottie Drop’ will be available for purchase at beginning today, through March 31, or until supplies last. Planet Fitness will donate 100% of its sale profits* to both Pete & Thomas Foundation and SeekHer Foundation to empower women and advance their mental and physical wellness.

Planet Fitness x Megan Thee Stallion Crop Top

Pete & Thomas Foundation is a non-profit organization founded by Megan Thee Stallion that aims to catalyze resources to effect meaningful and positive change in the lives of women and children, senior citizens and underserved communities across the globe. In addition, SeekHer Foundation is an organization that strives to bridge the gender gap in mental health care and join forces with advocates and allies to co-create an ecosystem of community care for women. As an extension of Planet Fitness’ focus on of women’s wellness, the Company will also donate to SeekHer Foundation through a corporate contribution and fundraising through new members who join online in March.

Following the successful co-branded merch launch that sold out in just a few days this past December, ‘Thee Hottie Drop’ will feature never before seen items including a black crop top and black sweatpants emblazoned with a slogan that empowers everybody to focus on their mental health while acknowledging that it’s okay not to always feel your best, “Bad Bitches Have Bad Days Too.” In addition, the line also features high-rise socks that read “Real Hot Girl Fit” to inspire gym goers to continue finding their Big Fitness Energy™ at the home of the Judgement Free Zone® in 2024.

Research shows 62% of women say movement is the most helpful way to take a moment for themselves, but 62% of women also say they rarely make time for self-care1 and 55% feel they are being judged at the gym for not looking fit enough2. To continue breaking down these exercise barriers and creating inclusive fitness environments, Planet Fitness is proud to provide a welcoming and non-intimidating workout space for women to advance their mental and physical health.

“The Hotties loved the last Planet Fitness drop, so we had to run it back with brand new pieces,” Megan said. “But more than anything, I’m really proud of the positive impact this collection will have. We came together with Planet Fitness to make sure that a portion of sales went to organizations committed to providing better physical and mental health resources for women. It’s always important to use our platforms to help make a meaningful difference in the lives of others.”

“We saw huge demand for the first merch collection we launched in partnership with Megan, and are excited to offer new apparel items to continue making everyone feel confident and comfortable both in and outside of the gym,” said Jamie Medeiros, Chief Brand Officer at Planet Fitness. “Launching this new collection to support Megan’s foundation and SeekHer Foundation is so important to us, because we want to help empower women to help them feel their best selves wherever they are in life.”

Planet Fitness initially launched its partnership with three-time Grammy award-winning artist, entrepreneur, philanthropist and health advocate Megan Thee Stallion in December 2023, which included a 360-campaign of ad spots, social content, in-app Planet Fitness workouts inspired by Megan, unique “Ahhfirmations” and social AR filters, as well as a musical performance on “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest.”

Planet Fitness offers extremely low prices and a variety of benefits, including a hassle-free environment, brand name cardio and strength equipment, fully equipped locker rooms, flat screen televisions and much more. Locate the nearest Planet Fitness club to you by visiting and @planetfitness.

*Representing at least 29% of the retail purchase price of each purchase. Offer valid in U.S. only (excluding Puerto Rico). The Pete & Thomas Foundation contact information: 540 W 26 Street, New York, NY 10001 | (212) 292-7547. SeekHer Foundation contact information: 12651 San Pablo Ave, Richmond, CA 94805 |(510) 621-7223. Purchase is not tax deductible. For more information, please visit

1 2023 SeekHer Shift Report   
2 FitRated Survey

SOURCE Planet Fitness, Inc.

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