Toronto – Baskin-Robbins Canada brings back this month its annual Pink Spoon campaign in support of BGC Canada, and this year, it’s tying the fundraiser to its newest product innovation, The Ultimate Take-Home Sundae, launched in July. Throughout October, 25 cents from the sale of each decadent, specialty sundae sold will be donated to the work of BGC Canada in support of Canadian youth of all ages, and background.
“We’re excited to partner with Baskin-Robbins again this year,” said Rachael MacKenzie-Neill, Vice-President, Development & Public Affairs at BGC Canada. “An annual partnership such as this one allows our team to plan ahead and navigate some of the obstacles that our teams face throughout the year like higher grocery costs, hiring staff and training volunteers.”
The annual fundraiser, named after the iconic pink spoon, used for years by the brand around the world, is held across the 115 Baskin-Robbins locations in Canada. With over $65,000 donated since 2017, the program is growing as are the needs of youth across the country.
Baskin-Robins hopes to raise $20, 000 through the month-long campaign.
“The Ultimate Take-Home Sundae is a sweet treat that has been hugely successful across the country,” says Natalie Joseph, spokesperson for Baskin-Robbins in Canada. “Through this campaign, we are able to thank our guests for their eagerness to try something new, which they will enjoy, while contributing to a great cause.”
Available right from the freezer, The Ultimate Take-Home Sundae is available in three flavours — Cookie Dough Deluxe, Caramel Cookies ‘n Cream and Chocolate Brownie Deluxe, retailing at $9.99 for a 12 oz pint of indulgence. It is also available through delivery and at order.baskinrobbin.ca.
For more information on Baskin-Robbins Canada, to order online or to enquire about numerous franchising opportunities, visit baskinrobbins.ca or follow the company on Facebook, Twitter, Instagram, and Pinterest.
SOURCE Baskin Robbins
Leave a Reply