Tim Hortons Camp Day is TODAY! Buy a hot or iced coffee at Tims and 100% of the proceeds will be donated to Tims Camps to help underserved youth reach their full potential

TORONTO, /CNW/ – Tim Hortons is celebrating Camp Day across Canada and in the United States TODAY!

Every Camp Day, 100 per cent of the proceeds from all hot and iced coffee sales at Tims restaurants are donated to Tim Hortons Foundation Camps to help underserved youth reach their full potential.

Tims guests can also support Tims Camps by purchasing a Camp Day bracelet for $3 or a Donation Badge available at restaurants for $2, with all proceeds donated to Tims Camps.

“For over 30 years, Camp Day has helped Tims Camps empower youth to believe in their own potential and change their stories for the better,” said Axel Schwan, President of Tim Hortons.

“I encourage everyone to join us today in celebrating Camp Day by purchasing a hot or iced coffee, bracelet or donation badge and help us write a new chapter for deserving youth across the country.”

Camp Day was kickstarted in 1987 by 58 restaurant owners in Atlantic Canada who donated 24 hours of sales to the Tim Horton Children’s Camp in Tatamagouche, N.S. The initiative expanded across all Tim Hortons restaurants in 1991. Tim Hortons, its restaurant owners and guests collectively raised over $12 million on Camp Day last year and a total of over $236 million has been raised since 1991.

“How do you put into words an experience that changed your life?” says Vithu, a Tims Camps counselor and program manager who previously spent five years as a camper. “I am different because of Tims Camps. I believe in my abilities, and I know that I am capable. It took me until I was 30 years old to look back and realize that Tims Camps cleared the way so that I can create the path that I’m now on.”

“Tims Camps are so much more than giving underserved youth a wonderful camp experience,” says Rob Eatough, Executive Director of Tim Hortons Foundation Camps. “Our high-impact, research-based programming changes youth’s lives. Vithu is one of the many examples of this. Camp Day allows more youth to carve a path towards the future they want.”

• 100 per cent of the proceeds from all hot and iced coffee sales are donated to Tim Hortons Foundation Camps. It’s a great day to size up your coffee order!
• Order a Tim Hortons Take 12 to share with co-workers or friends and family. A Tim Hortons Take 12 includes 12 small coffees along with cups, dairy and sweeteners.
• Tims guests can also support Tim Hortons Foundation Camps by purchasing a newly designed Camp Day bracelet for $3 or a Donation Badge available at restaurants for $2, with net proceeds supporting Tims Camps.
• Round Up on the Tim Hortons mobile app to support Tims Camps. To round up your order to the nearest 10 cents, open your Tims app, tap on ‘Community’, and turn on the Round Up toggle. You can also ask a Tim Hortons team member to round up your order to the nearest dollar.
• Guests will also be able to order a Camp Day donut at participating restaurants in Canada for $2, with 100 per cent of the proceeds supporting Tims Camps.
• Make a one-time or monthly donation online any time at www.timscamps.com.

SOURCE Tim Hortons