Kelly Rowland and Online Retailer Collaborate on Timeless Fall Footwear and Apparel Collection; launch of an advertisement for his new single, CRAZY.
LOS ANGELES , Oct.15 , 2020 / PRNewswire / – On October 15, 2020, JustFab will launch a collection of footwear and apparel in partnership with Kelly Rowland. The collection showcases her favorite fall styles for all aspects of a woman’s life. Kelly Rowland has chosen timeless styles to make women feel confident and self-assured, in short, resplendent. Her wish: “to offer women pleasant and practical styles that they cannot do without. Just like those songs you can’t live without – old or newer, whatever – the timeless style is eternal. “
The first Kelly Rowland for JustFab collection launches on October 15, with updated styles on November 1 and December 1. “We are delighted to announce that Kelly Rowland represents our brand to the world,” said Daria Burke, Marketing Director of JustFab. “Kelly is a fashion icon, she’s a singer, songwriter, actress, mother, she advocates for women, and so much more. We couldn’t have asked for a more incredible woman to represent the brand. This year JustFab is 10 years old and with this new decade the brand is committed to improving the product and brand experience. The whole team is entirely devoted to its mission: to offer accessible fashion that inspires self-confidence. She is also focused on her goal: to make her clients feel seen, represented and invested. “To help us tell this next chapter in our story, she’s the best. We are starting a new decade with a newly reinvented voice and visual signature ”,Daria Burke . “Kelly symbolizes the elegant and pleasant friend that we want to be for our members”.
Kelly Rowland’s campaign for JustFab features both editorial images and an advertisement, which brings her new single, CRAZY, to the public for the very first time. Kelly Rowland is filmed at home; her new JustFab collection has just arrived and she spends the day trying everything. She enthusiastically embraces the new normal and “has fun with style, with music, with life”. She sings her new song, invites her friends to join her on Zoom, and shows off her new shoes.
Besides launching her collection, Kelly Rowland will have other occupations: she will appear in the October episode of JustFab’s Leading With Style , a series launched by the brand that highlights women who change culture and that the mark admires. Daria Burke and Kelly Rowland take their seats for an informative conversation about releasing and writing new music in 2020, the importance of sisterhood, fashion as armor, and that infamous sentimental moment with Beyonce in Black is King. . The interview will be broadcast on JustFab social media when Rowland’s collection is launched.
The Kelly Rowland collection for JustFab also includes plus size and oversize / wide calf options for certain styles. “When I wear the perfect pair of shoes, I feel like I can do it all. Nothing can stop me, ” Kelly Rowland told brand representatives at design meetings. “I have partnered with JustFab to make sure women everywhere feel confident and confident this fall. I want this collection to make women irresistible. “
About JustFab
JustFab is a membership shopping platform that brings together stylish women from around the world around shoes and fashion. Offering hundreds of trendy shoes, clothing and accessories for inclusive fashion and exceptional value, JustFab invites its VIP members to make their personal vision of fashion a reality. Born, based and designed in Los Angeles , the brand is carried by a growing global community, numbering more than 2.1 million VIPs, and has sold more than 50 million pairs of shoes. JustFab is a member of the TechStyle family of fashion brands, which also includes Fabletics, Savage X Fenty, Shoedazzle and FabKids.
Leave a Reply