PROVIDENCE, R.I., July 25, 2018 /PRNewswire/ — ALEX AND ANI, the original meaning makers and American lifestyle brand that creates jewelry to empower and connect humanity, today announces its partnership with The BIG3 Basketball League for the second year in a row. This unexpected collaboration between ALEX AND ANI and the BIG3, a 3-on-3 basketball league made up primarily of former NBA players, is a representation of their shared values of diversity, community service, and competition and is part of a larger sponsorship deal ALEX AND ANI recently inked with the BIG3.
Dedicated to their heritage and deep-rooted belief in authenticity, ALEX AND ANI jumped at the chance to co-create a design with a true original in his industry, Ice Cube. When it came to the design of the championship rings, Ice Cube demanded only the best for his 3-on-3 basketball league which has become a summer sensation, packing arenas across the country and set to play in Toronto this Friday, July 27, 2018. Ice Cube joined forces with ALEX AND ANI to design and deliver the perfect ring: An iconic symbol of hard work, dedication, and triumph that celebrates the best of the best.
On July 20, 2018, during the BIG3 Basketball games in Miami at American Airlines Arena, BIG3 Commissioner and basketball Hall of Famer Clyde Drexler and BIG3 Co-CEO’s Ice Cube and Jeff Kwatinetz unveiled the ALEX AND ANI custom designed championship rings which were presented to the 2017 BIG3 Championship team, Trilogy.
Ice Cube personally designed the rings with Carolyn Rafaelian, Founder, CEO, and Chief Creative Officer of ALEX AND ANI, who’s passionate about co-creating meaningful jewelry with fellow leaders in innovation. The 18-karat white gold rings feature diamonds and rubies in a rectangular design of Trilogy’s logo. Like all ALEX AND ANI pieces, the rings are proudly made in America using eco-conscious practices and have a retail value of over $1,000,000.
“Ice Cube has a keen eye for design and gave great feedback throughout the entire year-long process of its creation,” says Carolyn Rafaelian. “His passion for the details was truly inspiring and mirrored his dedication to the League. We are excited to sponsor the BIG3 which we believe reflects the values of ALEX AND ANI and our customers.”
“I’d like to thank ALEX AND ANI for insisting on top quality during the design process and creating something so cool and meaningful for the players,” said Ice Cube.
Founded in 2017, The BIG3 league hosts 3-on-3, half-court games featuring an impressive roster of former NBA all-star players and MVPs including Glen “Big Baby” Davis, Chris “Birdman” Andersen, Amar’e Stoudemire, Baron Davis, and Nate Robinson. ALEX AND ANI is proud to support The BIG3 as well as other sports initiatives including special collections for the NFL, MLB, The United States Olympic Committee, Boston Celtics Shamrock Foundation, and more.
ABOUT ALEX AND ANI
ALEX AND ANI creates meaningful, eco-conscious jewelry and accessories to positively empower and connect humanity. Carolyn Rafaelian, Founder, CEO, and Chief Creative Officer designs each piece. Carolyn believes that every individual has their own positive energy to share with the world. By incorporating powerful symbolism and personal meaning into each product, ALEX AND ANI provides a wearable and beautiful way for consumers to express their individuality. The company is passionate about the wellbeing of our planet, our communities, and our individual paths. ALEX AND ANI uses recycled materials with eco-conscious processes. Its CHARITY BY DESIGN division has strengthened non-profit organizations through innovative partnerships and collaborative experiences, resulting in donations of more than $52 million. An Inc. 500 Company, ALEX AND ANI has retail stores as well as retail partners worldwide. ALEX AND ANI products are proudly designed and crafted in America and made with love. The company’s World Headquarters is located in the greater Providence, Rhode Islandarea. Please visit www.alexandani.com for more information.
ABOUT BIG3
BIG3 (BIG3.com) is where basketball superstars play. The premier half-court, 3-on-3 basketball league, BIG3 features many of the greatest, most popular and skilled NBA players of all time. Founded by producer, actor and music legend Ice Cube and entertainment executive Jeff Kwatinetz, the BIG3 combines highly competitive, physical, fast basketball and incredible fan experiences. Comprised of eight teams, the league played to huge arena crowds in ten different US cities throughout the 2017 inaugural season.
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