TORONTO, Nov. 2, 2018 /CNW/ – DSW Designer Shoe Warehouse announces the launch of a shop-in-shop boutique, What’s the Occasion? to deliver a unique, year-round destination for special-event shopping. The concept will officially open in the Greater Toronto Area at the DSW Heartland and Vaughan Mills locations, as well as online, on November 1st.
What’s the Occasion? will enhance the shopping experience with a dedicated section in stores, complete with dressing-room style décor to create an elevated look and feel. Consistent with the breathtaking assortment DSW is known for, the boutique will carry over 100 styles, along with dazzling accessories highlighting key trends.
“We’re thrilled to introduce What’s the Occasion? just in time for the holidays.” says Mary Turner, COO of TSL. “It’s an incredible opportunity to meet our customers’ growing needs for affordable special occasion wear, while connecting with them for their special life moments.”
Catering to all her celebrations and social functions like prom, semi-formals, weddings, bridal showers, holiday parties and more, the shop will carry a variety of special occasion shoes including evening flats and high-heeled specialty sandals at a starting price point of $59.99. Great brands featured will include Marc Fisher, Jewel by Badgley, Jessica Simpson, Caparros, Guess, N by Nina, Nicole Miller, Madden Girl, American Glamour and Adrianna Papell.
What’s the Occasion? will be an omnichannel endeavor with a brick-and-mortar presence and online shop at dsw.ca
About Town Shoes Limited (TSL)
With more than 65 years of retailing heritage, Town Shoes Limited is the largest branded footwear retailer in Canada. The company operates stores across Canada under four banners: Town Shoes, DSW Designer Shoe Warehouse, The Shoe Company, and Shoe Warehouse—each dedicated to fashion, quality and value. Town Shoes Limited is based in Toronto, Ontario, and is a division of U.S.-based DSW Inc. For information, visit www.dsw.ca.
About DSW Inc.
DSW Inc. is a leading footwear and accessories retailer that operates a portfolio of several value retail concepts under the DSW and Town Shoes Limited brands. DSW also supplies footwear at leased locations in the U.S. through its Affiliated Business Group and franchised international locations. Products are available across North America at close to 1,000 retail outlets and via ecommerce sites and a mobile app. More information can be found at www.dswinc.com.
DSW Designer Shoe Warehouse. Designer Shoes. Warehouse Prices
SOURCE DSW Inc.
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