Deliver a new concept of family relations
Xiamen, January 19, 2021/PRNewswire/ – Recently, FILA KIDS has joined hands with internationally renowned designer brand 3.1Phillip Lim to release new products in the “Borderless Country” series, creating a fashionable and elegant parent-child linkage. The joint design focused on a new type of family relationship, creatively proposed the concept of Friendmily, and gave a new definition of family. Whether it is blood-related relatives, like-minded friends, or new friends who break the norm, they can all become “Friendly” family.
The collaboration between FILA KIDS and 3.1 Phillip Lim is inspired by the global citizen community. In this “Borderless Country” series, the family is the main carrier of design expression. FILA KIDS teamed up with 3.1 Phillip Lim to break the traditional definition of family and expand the scope of the family, not only by blood, but also focusing on common beliefs. The brand explores the boundaries of the family through a highly textured design, and advocates a more equal, friendly, and boundary-breaking family relationship. This cooperation puts more emphasis on the development of the nuclear family. No matter what kind of family, they can find their own value and meaning in love and the country.
The “Borderless Country” joint design continues the classic elements of FILA KIDS’s usual elegant fashion and sports. At the same time, it is inspired by retro Hawaiian prints, and uses bold colors and delicate leaves as signs to create a pattern that is both sporty Sense of modern picture. The simple and stylish layout design is matched with bright Hawaiian colors, taking into account childishness and elegant taste, and further helping contemporary children to show their individual attitudes.
Star linkage interpretation of Friendly
This season’s joint series is new, FILA KIDS is a joint fashion media “Marie Claire” and its children’s fashion media “MilkEnfant”, inviting Sun Li, Huang Yici and Huang Shaoai to perform “We are friendmily”. The cover of the magazine and the blockbuster video show a great texture and fashion match. The star family of Huang Lei and Sun Li has been attracting attention for their open educational philosophy, equal family relationship, breaking the shackles and encouraging their children to experiment. Their family philosophy coincides with the concept of FILA
KIDS X 3.1 Phillip Lim’s joint series #WeAreFriendmily#. Their family interprets the new-style family and the world view of global citizens very well, and tells a warm and ritual family life. The story of growing up with children conveys the way to get along with children like friends, and redefines the relationship between family and friends.
At present, FILA KIDS X 3.1 Phillip Lim Borderless Nation series has been launched in FILA KIDS stores, FILA official mall, FILA children’s clothing Tmall flagship store, and FILA children’s clothing flagship store on Jingdong. For more information, please follow fila.com and FILA KIDS official Weibo @FILA_KIDS, FILA KIDS brand official WeChat and FILASALON member official WeChat.
SOURCE FILA KIDS
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