TORONTO, March 22, 2018 /CNW/ – Canadians have been craving its return. It’s about time we gave them what they wanted. On March 26, KFC Canada is bringing back the international phenomenon, the Double Down – the bun-less, all-chicken sandwich. But this time with a brand-new twist: a waffle!
That’s right, the Waffle Double Down is made with two delicious chicken fillets, a delectable Belgian waffle and drizzled in a uniquely Canadian maple aioli sauce. It’s about time this pairing of sweet and savoury came together.
“The Double Down is our most talked about and demanded menu item in Canada, so we wanted to do something special exclusively for Canadian fans,” said Samantha Redman, chief marketing officer, KFC Canada. “We know fans have been craving chicken and waffles on our menu, and we’re happy to provide this unique take on the trendy food pairing. The maple aioli sauce is a sweet nod to KFC’s Canadian fans.”
The Double Down has proven immensely popular with Canadians every time it comes back. After it debuted in 2010, Canadians made the Double Down KFC’s best-selling new menu item ever, selling over 350,000 in its first 10 days. The Waffle Double Down joins the Zinger Double Down as a variation on the classic recipe. This is the first-time waffles have been added to the mix. Being Canadian has never been tastier.
Fans looking to get their hands on the Waffle Double Down early are encouraged to keep their eyes on KFC Canada’s social channels (Twitter, Instagram and Facebook) for exclusive offers in select cities across Canada.
The Waffle Double Down is available in stores beginning March 26 for a limited time.
About KFC Canada
Founded by Colonel Harland Sanders in 1952, KFC is now the world’s most popular chain of chicken restaurants. To this day the Colonel’s own blend of 11 herbs and spices is still used to season our Original Recipe® chicken and it still remains a very closely guarded secret. KFC’s specialty is our famous Original Recipe® chicken, but we also feature a variety of freshly prepared sandwiches and wraps, on the go snack items, home-style sides, desserts and beverages.
Today KFC Corporation is a subsidiary of YUM! Brands Inc. and operates more than 21,000 restaurants in more than 130 countries around the world including more than 600 locations right here in Canada.
To learn more about KFC Canada, visit our website KFC.ca.
SOURCE KFC Canada
CONTACT: Media Contact: Graeme Morrison, Edelman, graeme.morrison@edelman.com, 416-850-0163
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