The Automotive Industry is Changing: More Career Opportunities and More Women in Leadership Roles

Incoming President of the Trillium Automobile Dealers Association (TADA), Susan Gubasta, meets with Prime Minister Justin Trudeau on International Women’s Day at the Equal Voice EVE Awards in Toronto. Ms. Gubasta joined hundreds of business and community leaders, as well as elected officials, to support the push for more women in politics and leadership roles. (CNW Group/Trillium Automobile Dealers Association)

TORONTO, March 19, 2018 /CNW/ – Susan Gubasta, incoming President of the Trillium Automobile Dealers Association (TADA) joins hundreds of business leaders and elected officials at the Equal Voice National EVE Awards on International Women’s Day. As an event dedicated to empowering and recognizing women in leadership rolls, Ms. Gubasta fit right in, she will be taking the reins as the first woman President of the TADA in its 110-year history on April 10, 2018. Ms. Gubasta met with Prime Minister Justin Trudeau among many other influential politicians and community leaders at the event.

“It was a privilege to attend and to recognize the outstanding people who are making contributions to advance women in public life” said Susan Gubasta.

The event was held to honour both Prime Minister Trudeau and MPP Lisa MacLeod respectively, for their leadership over the year in advancing women in politics.

Ms. Gubasta comes to TADA with over 20 years experience in the automotive industry, most recently as the President and CEO of Mississauga Toyota. She brings with her a depth of knowledge, having worked her way through the automotive sector in many positions and different facets. Her goal: to educate and persuade youth and millennials that they can have a fulfilling career in the automotive industry.

“The dealership of today requires more specialized education and advanced skills than ever before. People think we sell cars and change tires, but we’re so much more than that. We need marketers, social media experts, engineers, innovators, and more. My goal will be to educate the broader public and show people that there are rewarding careers in the automotive industry.”

As incoming President, Ms. Gubasta will lead an umbrella organization of nearly 1,000 new-car dealers in Ontario who employ more than 45,000 people and produce $12.5 billion in GDP each year.

For over 100 years, The Trillium Automobile Dealers Association (TADA) has been leading progressive and innovative work on behalf of new car and truck dealers. Since 1908, TADA has been co-operating with government and their members to establish fair and uniform business practices, standards of advertising and training, and proactive programs to enhance customer service for consumers.


SOURCE Trillium Automobile Dealers Association

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