TORONTO, July 27, 2022 – Fueled by the energy of National Ice Cream Month, which ends July 31, Baskin-Robbins Canada extends the fun and flavour innovation this August with the launch of Cookies n’ Cream S’mores, the brand’s newest offering among its 1,400+ repertoire of ice cream flavours. The new flavour is complemented by the extension into August of Flavour Slam, the equally fresh and innovative campaign through which the brand has encouraged guests to create their own ice cream flavour combinations. By ‘slamming’ together two flavours from among Baskin-Robbins’ assortment of flavours, guests can design their own unique flavours and have a chance at prizes, including ice cream for a year, as well as bragging rights.
“Innovation and fun is always on the menu,” said Natalie Joseph, spokesperson for Baskin-Robbins Canada. “We had a great time celebrating National Ice Cream Month and we felt the need to continue the flavour adventure. You could say we’ve been doing that since 1971 in Canada. Flavour Slam is an adventure to create a treat that fits each person, perfectly and according to their particular mood.”
Cookies n’ Cream S’mores features toasted marshmallow ice cream and graham flavoured ice cream with chocolate cookies, coated by a chocolate cookie ribbon.
Canadians can visit order.baskinrobbins.ca to find their local shop or order from the comfort of their homes using the online ordering platform. Launched at the beginning of the year, the e-commerce site allows guests to select and customize cake and ice cream flavours, add special messages, and select the prep and pick-up location for a seamless and simplified ordering experience.
For more information on Baskin-Robbins Canada, to order online or to inquire about numerous franchising opportunities, visit baskinrobbins.ca or follow the company on Facebook, Twitter, Instagram and Pinterest.
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