TORONTO, Aug. 18, 2021 (GLOBE NEWSWIRE) — Today, Back Forty – a cannabis brand from Auxly Cannabis Group (TSX – XLY) (“Auxly”) – introduces Back Forty 40s, a new, straight-roll offering available now in Ontario at OSC.ca and at cannabis retail stores across the province. 40s are 0.35g single-strain, straight pre-rolls, machine rolled for a consistent, even burn with enhanced airflow and big flavour. Back Forty 40s launch with two high-potency cultivars – Animal Mints and Wedding Pie – and are presented in resealable, recyclable packages of 10, optimized for sharing out of the pack and preserving freshness. Back Forty is introducing 40s with an irreverent marketing campaign using Out-Of-Home advertising to encourage Canadians to unplug and embrace the outdoors by taking Mondays off through the summer. Back Forty 40s are the centrepiece of a summer of new product launches, which also features new dried flower strains and the brand’s first edible offerings.
“We’re thrilled to launch Back Forty 40s for Canada’s savvy cannabis consumers, looking for high-quality products at affordable prices,” said Brad Canario, Senior Director, Marketing, Auxly. “40s are a truly differentiated offering – leveraging state-of-the-art automation to deliver a straight pre-roll in packaging perfect for that last-minute camping trip or long day spent at the lake. For the launch of Back Forty 40s we wanted to make sure we had something unique in the market that delivered on the brand promise of recalling the simple joys found in nature. The Monday Merries is a challenge to all Canadians to focus on what really matters – getting outside – by including Mondays into the mix on the weekends throughout the rest of the summer.”
Back Forty, Canada’s #1 vape brandi, is launching 40s as the Canadian pre-roll market continues to grow. In 2020, pre-rolls were the second-largest product category in the Canadian market with 17% share of market. So far in 2021, pre-rolls have secured a 19.3% market share through June 30, 2021.ii
Back Forty 40s leverage Auxly genetics – the organically grown, high-potency strains Animal Mints and Wedding Pie. Animal Mints is a cross between Animal Cookies x SinMint Cookies, reaching potencies of up to 25%, with a total terpene content of up to 2.3%. Wedding Pie is the marriage of Wedding Cake x Grape Pie, reaching potencies of up to 26%, with up to 2.9% total terpene content.
This high-potency flower is machine rolled into 10 x 0.35g packages using first-of-its kind, state-of-the-art automation designed for consistency, an even burn and optimal air-flow and flavour. Each easy-to-share pack of 40s has a resealable film that locks in the freshness. And in true Back Forty fashion, 40s packaging is 100% recyclable. 40s are available in Ontario now, and will be coming soon to provinces across Canada.
Back Forty is launching 40s with an innovative Monday Merries campaign that flips the script on the negative stigma associated with Mondays. The campaign suggests that the greatest enjoyment is found by turning a Monday into a funday, so instead of going to work, Back Forty invites Canadians to explore their personal back forty, and, in doing so, reclaim the maligned day. The Monday Merries campaign includes social, digital and Out-Of-Home, with wild posting advertising soon to be live in major urban centres across Canada including Toronto, Vancouver, Calgary and Edmonton.
Back Forty 40s are only one of Back Forty’s numerous product launches this summer, including new dried flower strains and the brand’s first edibles, S’mores flavoured chocolates and Sour Cherry and Sour Grape soft chews. These new products will join Back Forty’s already-popular lineup of vapes and flower, with more detail to follow in coming weeks.
Learn more at www.auxly.com and stay up to date at Twitter: @AuxlyGroup; Instagram: @auxlygroup; Facebook: @auxlygroup; LinkedIn: company/auxlygroup/.
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