TORONTO, Nov. 2, 2021 /CNW/ – Joe Fresh is excited to announce a limited-edition holiday capsule collection with Roxy Earle, founder of Luxurious Roxy and body positive activist. The capsule collection will feature ten pieces, including dresses, outerwear, footwear and more. It will be available online and in select standalone retail stores
beginning November 9, 2021.
“It’s an honour to continue to work alongside the Joe Fresh team to create a holiday collection that women of all shapes and sizes can feel confident wearing,” says Roxy Earle. “Together we have worked to create beautiful and sparkly pieces that truly embody the #MySizeRox movement, which aims to promote positivity and inclusivity for sizes XS to 3X. From launching an inclusive swimwear line this past summer to now creating a holiday collection that women can truly sparkle in, this partnership continues to offer women clothes they can feel great wearing.”
Since 2017, Joe Fresh has been working to expand its size range offering across all categories, including sportswear, activewear, sleepwear, intimates, and more. Last summer, Joe Fresh partnered with Roxy on a limited-edition swim collection to highlight its size-inclusive swimwear available in XS to 3X. This holiday season, Joe Fresh is partnering again with Roxy Earle to create a holiday collection designed to let everyone sparkle, no matter their size.
We are happy to be partnering with Roxy Earle again on another limited-edition collection,” says Ian Freedman, President of Joe Fresh. “We are committed to offering Canadians essential style and exceptional value in a broad size range and this co-designed capsule is a great example of how we’re delivering on a commitment of size-inclusivity this holiday season.”
The limited-edition Joe Fresh X Roxy Earle is available in sizes XS-3X, and the entire capsule collection includes:
- Sequin Wrap Dress – $49
- Sequin Skirt – $34
- Tweed Coat – $99
- Flutter Sleeve Sweater – $34
- Embellished Sweater – $39
- Wrap Tie Cardigan – $49
- Faux Leather Legging- $34
- Tall Boots – $69
SOURCE Loblaw Companies Limited – Joe Fresh
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