Corus Entertainment’s Creator Media Studio Continues To Expand Its Offering In Categories Including Home & DIY, Entrepreneurship And More
TORONTO, March 1, 2021 /CNW/ – Award-winning creator media studio Kin Community Canada continues to expand its roster of premier content creators, increasing opportunities for advertisers and further establishing the company’s position as a leader in influencer marketing and media strategy. As one of the original content creator studios with over ten years of expertise, Kin works closely with new creators to help them grow their brand and presence in the industry. The company then leverages the power of its creators to inspire and engage audiences across Canada with custom, entertaining and meaningful content that spans a variety of topics, including fashion, health & wellness, travel, entrepreneurship, food, and more.
“Kin has delivered incredible growth and increased demand this past year, both due to the ability of our creators to continue shooting in their home studios during the pandemic, but primarily due to the measurable impact and results our creators are providing for advertisers,” said Dervla Kelly, SVP, Marketing & so.da. “Creators are now a proven media channel and a standard part of most campaign briefs. Our expanded roster of up and coming and industry-leading content creators enables us to work with brands to tell diverse stories while connecting with more audiences in relatable and authentic ways.”
Creator marketing continues to be a key driver for brand engagement, with the industry expected to grow to $15 billion dollars by 2022 (Business Insider). 63% of marketers intend to increase their budget for influencer marketing over the next year (The Influencer Marketing Hub). Having bolstered its roster by 51% during this time, Kin is well positioned to connect advertisers across all verticals with relevant, brand safe creators. Plus, as the media landscape continues to evolve, Kin maximizes reach with a social-first approach while working with Corus to efficiently produce multiple assets with creators, and then amplify across Corus owned TV, digital, radio and events.
New additions to Kin can be found below.
MUSIC & ENTERTAINMENT
- Deborah Cox @DeborahCoxVEVO
ENTREPRENEURSHIP
- Lyn Allure @lyn.allure
HOME & DIY
- Letitia Kiu @LetitiaKiu
- Dalia @DIYDalia
- Danie Berger @diydanie
- Jaclyn Harper @jaclynhdesigns
FASHION & BEAUTY
- Steven Branco @mr.stevenbranco
- Andy Dang @certified
- Justin Hartman @Jhartmanmedia
FOOD
- Emma Choo @VancouverFoodie
- Weekend At The Cottage @weekendatthecottage
- Lisa Kitahara @okonomikitchen
PARENTING
- Andrew Taylor @justdadbloggin
- Natalie Preddie @_nattyp
SOURCE Corus Entertainment Inc.
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