Fable is Reimagining Happy Hour with an Alcohol-Alternative Cocktail Line, Opening to California Markets First
DENVER, May 26, 2021 /PRNewswire/ — BKKB Ventures LLC announced today the launch of Fable, a line of four cannabis-infused botanical beverages, available for purchase this July in select California dispensaries, lounges and delivery platforms. The Fable brand offers consumers intentionally-crafted THC/CBD cocktails that draw inspiration from modern mixology, adding a premium cannabis product to the burgeoning alcohol-alternative beverage market. Each 12-ounce bottle delivers three cocktail servings, containing a micro dose of 4mg THC and 2mg CBD per serving.
Within this growing space, Fable stakes its claim as a truly premium beverage among the cannabis waters, tonics, and seltzers by curating high-quality ingredients and creating a layered taste experience. The Fable line-up includes:
- Night Flight: Ginger yields to cucumber, blackberry, and hibiscus notes while spearmint and lemon peel lend brightness.
- Hive Society: Lemongrass and basil blend with a honeyed whisper of jasmine.
- Best Zest: A bouquet of grapefruit, orange, and lime open. Cinnamon and cardamom finish with warmth.
- Into the Woods: Hints of rosemary and peach are grounded by juniper and white oak.
“Making a great happy hour drink, minus the alcohol, was challenging” said Fable CEO and co-founder Ben Kennedy. “The viscosity, the bite, the quality of ingredients and how they all work together are the foundation of Fable. Our four cocktails deliver a tasting experience that is just as special as the cannabis buzz.”
Fable’s line of ready-to-drink, cannabis cocktails positions itself to flourish in the intersection of two emerging markets: the alcohol-alternative and cannabis beverage markets. Both Millennials and Gen Z are reportedly cutting back on alcohol and are more likely to explore the “sober curious” movement in the name of wellness. Fable’s new products will fill that social beverage void for many. Sales of non-alcoholic and low-alcoholic beverages grew more than 30 percent in 2020 in the US, according to market research firm IWSR, while 3.4 million cannabis-infused beverages were sold in 2020, equating to $43.3 million in category sales in California alone. Not to mention, “sober curious” individuals are reportedly twice as likely to be open to cannabis, signaling that Fable is entering the market at an opportune time.
“The cannabis beverage market is one of the most exciting sectors of the industry to take part in right now,” Kennedy said. “It will only continue to grow. In the future, I believe my friends will be able to buy Fable in New York, Las Vegas, Miami, London and many other cities across the world, just like they do an alcoholic cocktail today.”
For Ben, and his wife and co-founder, Kristin, Fable was born from social necessity. The couple began to notice a continuous split between cannabis and alcohol at social gatherings and decided to get serious about breaking down that barrier. Plus, friends were increasingly opting out of alcohol altogether, looking for healthier alternatives to enjoy during social occasions.
“Fable’s low dosage gives consumers a buildable, predictable buzz, maximizing their enjoyment without sacrificing control, which is so important as drinking evolves alongside consumer preferences for guilt-free ‘me moments’ without nagging or unhealthy side effects,” said Kristin.
While Kristin brings a rich background in risk management and supply chain, Ben brings over 20 years of experience in marketing communications and business strategy, working with some of the largest companies globally. The pair has teamed up with best-in-class partners across the canna-beverage supply chain to help Fable scale as state and federal regulation allows.
Those interested in investment opportunities and being the first to receive news about Fable can do so at http://www.drinkfable.com/ and on Instagram @Fableoclock.
SOURCE BKKB Ventures LLC
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