SodaStream announces new partnership with bubly drops by “dropping” a little Bublé where he’s least expected
TORONTO, May 10, 2021 /CNW/ – SodaStream is thrilled to announce that bubly drops™ have arrived in Canada, giving Canadians a new and exciting way to create bubly™-branded sparkling water at home on their SodaStream machines. The collaboration between Canada’s number one sparkling water brand and bubly™ carbonated water supports SodaStream’s ongoing commitment to sustainability and single-use plastic reduction. And just as adding bubly drops™ to SodaStream sparkling water provides a refreshing twist to a daily routine, Michael Bublé virtually surprised Canadians across the country to help spread the word and add some sparkle to their days.
In celebration of the launch on Thursday, May 6th, the Canadian singer songwriter surprised unsuspecting people across the country by dropping in on their virtual meetings, gatherings and phone calls, breaking the news about SodaStream and bubly drops™ to the stunned participants.
Drop-ins included a municipal town meeting in North Grenville, a cooking class, an online mom group, a business meeting, a fitness class and a surprise birthday party for a teacher.
“Michael Bublé spreads excitement wherever he goes,” said Rena Nickerson, General Manager at SodaStream Canada. “Popping in out of nowhere and livening up everyday Zoom calls was an ideal way to announce the arrival of SodaStream and bubly drops™ in Canada. Everyone appreciates a splash of sparkle to their day!”
“Whether you pronounce it bubly or Bublé, I can make one thing clear – I had a lot of fun dropping in on people across Canada, announcing the launch of SodaStream’s new bubly drops, and adding a little extra flavour to video calls,” said Michael Bublé.
Making bubly drops™ for SodaStream at home is simple: consumers can turn flat water into sparkling water at the touch of a button using a SodaStream Sparkling Water Maker and add in bubly drops™ for a refreshing essence of fruit flavour, creating great-tasting flavoured sparkling water, free from single-use packaging. One reusable SodaStream bottle replaces the need for thousands of single-use plastic bottles.
The collection includes six classic bubly™ flavors: grapefruitbubly™, blackberrybubly™, limebubly™, strawberrybubly™, orangebubly™, and cherrybubly™, all of which contain no calories, no sweeteners and no artificial flavors. Together, SodaStream and bubly™ make it easier than ever for consumers to make a positive choice, one that is good for them and for the planet.
SodaStream x bubly drops™ are now available at leading grocery, drug and mass retailers, and at SodaStream.ca.
SOURCE SodaStream Canada
Leave a Reply