Articles by Nick Kossovan

How Social Media and Online Dating Are Changing Modern Romance Online dating and social media have changed how many people, especially those under 35, view love. Not long ago, the prevailing narrative, especially in Hollywood […]

Why Trust Now Matters More Than Skills in Hiring Decisions The crux of all hiring decisions comes down to one word: trust. AI, combined with a growing number of malicious actors in the job market, […]

Why the Future Feels Unplannable in an Age of Constant Disruption Have you noticed that nobody talks about the future anymore? What’s there to say when hyper-technological advancements are decimating professions and industries with no […]

Job Seekers Must Build Visibility to Stand Out in a Crowded Job Market More than ever, the job market is noisy, and competition is, to say the least, fierce. For job seekers, the biggest challenge […]

How Employers Really Choose Candidates — and Why “Good Enough” Isn’t Enough In terms of hiring, I have this, admittedly somewhat idealistic, holistic view: STEP 1: Candidates apply to a job opening. STEP 2: Candidates […]

Job Seekers Must Stop Resisting How Employers Hire My favourite quote illustrating the futility of resisting reality is by American author Byron Katie: “When you argue with reality, you lose, but only 100% of the […]

“By failing to prepare, you are preparing to fail” – Benjamin Franklin Once again, we’ve stepped into a New Year, provoking reflection and contemplation, which is a good thing. People rarely take the time to […]

A job search strategy job seekers overlook: making a recovery attempt after a bad interview to try to alter their interviewer’s opinion that they’re not the right candidate. Like anyone who’s ever job searched, I’ve […]

2025 has been, to put it mildly, chaotic. The year has been a continuation of technological disruption and its social consequences, alongside the ongoing effects of climate change and global instability, which impact us all. […]

The selling principle features tell, benefits sell highlights that customers are driven by outcomes, not technical details. While a product’s features describe what it is or does, its benefits explain why that matters to the customer. Successful salespeople […]