Restaurant chain partners with Food Banks Canada to #MakeitMatter this World Sandwich Day, November 3rd
TORONTO, Oct. 31, 2018 /CNW/ – Canadians across the country will be able to #MakeitMatter and donate more than 2 million meals to food banks across the country as part of Subway® Canada’sWorld Sandwich Day efforts. Beginning on World Sandwich Day, November 3rd, the restaurant chain will launch a two-week donation drive in partnership with Food Banks Canada to raise awareness and funds, which go directly to those who rely on Canadian food banks.
From November 3rd – 17th, Subway® is inviting Canadians to ‘Buy a Meal, Give a Meal’ – for every combo purchased, a meal will be donated to Food Banks Canada*. The campaign builds on the success of past World Sandwich Day initiatives and marks the third year Subway® Restaurants has partnered with Food Banks Canada to address food insecurity in Canada.
“Our ongoing partnership with Food Banks Canada helps ensure access to fresh quality food for those experiencing hunger across the country,” says Subway® Canada Marketing Director, Cristina Wells. “By participating in Subway’s World Sandwich Day celebrations, you will be joining a global Subway®Restaurants support initiative that spans over 60 countries.”
To showcase the evolution of food banks and dispel common perceptions surrounding food bank offerings, Subway® Canada and Food Banks Canada have created an interactive experience chronicling the evolution of food banks in Toronto. The interactive food bank will be open November 2-3 with the goal of raising awareness and debunking beliefs that only non-perishable goods are available, while showcasing some of the wholesome fresh offerings that can often be found in food banks today.
“Keeping the shelves stocked with fresh foods can be financially demanding for food banks, especially as Canada enters into the cooler months,” says Chris Hatch, Chief Executive Officer for Food Banks Canada. “The financial donations from companies like Subway® Canada, go a long way in allowing our food banks to provide a more wholesome offering of fresh milk and eggs, frozen meat and vegetables and fresh produce.”
The interactive experience will be located at 322 Queen Street and will be open for tours from 9 a.m. – 7 p.m. on November 2nd and from 10 a.m. – 8 p.m. on November 3rd, 2018.
For more information on Subway® Canada and the World Sandwich Day program, visit www.subway.com. Join Subway® Canada’s online community at www.facebook.com/SubwayCanadaor follow @SubwayCanada and #MakeitMatter.
*Subway® will donate 1 meal (monetary equivalent of $0.33) per meal (sub, drink, & side) sold, up to 2 million meals. Meals are secured by Food Banks Canada on behalf of local affiliate food banks.
About Subway® restaurants
Subway® offers a fresh alternative to traditional fast food, serving 7 million made-to-order sandwiches a day. Guests in Canada can choose from 1.4 billion combinations of quality proteins, fresh vegetables, and bread baked daily. In Canada, franchise owners of the over 3,200 Subway® locations are proud to be part of the communities in which they live and operate their businesses; providing more than 30,000 jobs to the local communities across the country.
The Subway® experience is also delivered online at www.Subway.com and through the Subway® App, available in select markets at the Apple App Store and Google Play.
The company, founded 52 years-ago by then 17-year-old Fred DeLuca and family-friend Dr. Peter Buck, is still a family-owned business with 21,000 dedicated franchisees in neighborhoods around the world.
Subway® is a Registered Trademark of Subway IP Inc.© 2018 Subway IP Inc.
About Food Banks Canada
Food Banks Canada provide national leadership to relieve hunger today and prevent hunger tomorrow in collaboration with the food bank network in Canada. Together, the food banking network assists over 860,000 Canadians who turn to food banks each month. Food Banks Canada leads national research to advance public policy so that we can build a Canada where no one goes hungry. To learn more, visit www.foodbankscanada.ca or follow us on Facebook, Twitter, Instagram and LinkedIn.
SOURCE SUBWAY Canada
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